Air Design

 

Why Scenting Works*?

 

 
  • 75% of our emotions are generated by what we smell
  • Building a stronger emotional association between customer and brand through multi-sensory marketing directly translates to higher prices consumers are willing to pay
  • Our sense of smell is the only sense that is directly hard-wired to our limbic system which controls memory and emotion

 

                 *From “Brand Sense” by Martin Lindstrom

 

 

 

 

 

 

 

     

 

 

 

 

 
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